Barbara Deguzman
- Role
- Email Marketing Manager at Labor Law Center
- Location
- Alameda, CA, US
- LinkedIn followers
- 500 followers
About Barbara Deguzman
I have over 10 years of experience in an email marketing role, building meaningful inbox…
Experience
Email Marketing Manager
Oct 2019 — Present
Email program owner, strategizing, managing, and building campaigns from concept to launch based on company OKRs. • Adapted 2020 email calendar communications to support businesses with compliance resources during the height of the pandemic to increase email channel revenue by 30% YoY for 2020. • Diagnosed and facilitated solutions to transition audiences with healthy deliverability and refined audience segmentation through an IP Warmup on Responsys. Established deliverability from 85% to a stable 98%. • Conduct A/B tests to assess the viability of new campaign promotions.
Skills
- Photoshop
- Dreamweaver
- Web Design
- Email Strategy
- Illustrator
- Typography
- A/B Testing
- Indesign
- Project Management
- Html
- Software
- Logo Design
- Microsoft Excel
- Adobe Acrobat
- Email Marketing
- Layout
- Wire Framing
- Copywriting
- Graphic Design
- Online Marketing
- Pre-Press
- Adobe Creative Suite
- Newsletters
- Marketing Analytics
- Microsoft Office
- Posters
- Photography
- Quickbooks
- Powerpoint
- Email Marketing Software
- Mac
- Adobe Illustrator
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