Barb Layman
- Role
- Senior Editorial Manager, Global Publishing at DreamWorks Animation
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Barb Layman
Best-selling, award-winning, internationally published author of picture books…
Experience
Senior Editorial Manager, Global Publishing
Feb 2014 — Present
Drives content development for DreamWorks, NBC, and Universal/Amblin properties for global publishing group.\\\\n• Sets editorial direction for animated feature and live action-based licensed book programs.\\\\n• Creates and develops story concepts to align with and expand television and film properties.\\\\n• Strategizes content plans and manages licensees to create product lines that support each franchise, category, and retail strategies.\\\\n• Guides concept development, edits manuscripts, and oversees book creation process through final layout.\\\\n• Develops content extension concepts and stories.\\\\n• Writes and edits original and adapted children’s books based on live-action and animated films, including Jurassic World, Back to the Future, E.T. the Extra-Terrestrial, DreamWorks Trolls, How to Train Your Dragon, Shrek, and Kung Fu Panda.\\\\n• Lead editor of licensed novelizations, storybooks, original comics, graphic novels, novelty formats, coloring and activity books, and monthly magazines.\\\\n• Works closely with character artists and design team on illustrator selections, original art direction, art pool reviews, and culling film and TV stills.\\\\n• Reviews and edits/rewrites marketing materials to align with overall strategy.\\\\n• Partners with internal and external stakeholders (film production teams, franchise leads, category) and on reviews and approvals of roughly 2,500 titles per year.\\\\n• Establishes and enhances strong bonds with global licensees by brainstorming and developing ideas for revenue growth.\\\\n• Participates in creative brainstorm sessions to develop story extensions and identify new business initiatives.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Skills
- Books
- Freelance Writing
- Creative Direction
- Content Development
- Disney Writing
- Published Author
- Writing
- Copy Editing
- Brand Development
- Editorial
- Advertising
- Television
- Content Strategy
- Magazines
- Non-Fiction
- Copywriting
- Children's Books
- Web Content Writing
- Storytelling
- Entertainment
- Non-Fiction Writer
- Film
- Advertising Copywriting
- Publishing
- Editing
- Creative Writing
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