Barbara Lavalette

About Barbara Lavalette

I have 15+ years of experience in content creation, management, and strategy, working with diverse teams and clients across various industries and platforms.My mission is to create compelling and engaging content that drives value and results. I leverage my skills in data analytics, web content, creative direction, and copywriting to craft inspirational messages and stories that resonate with the target audience. I also collaborate with research, UX, and visual design leaders to provide best practices and guidelines for content design and delivery. I’m passionate about storytelling, and I always strive to improve my craft and mentor others. Develop strategic brand messaging that forms the foundation of impactful content. Leadership roles on creative teams and corporate communications departments. Consistently delivering exceptional results, increasing engagement metrics across various digital platforms; conceptualizing, developing, and executing marketing campaigns that build memorable brands.KEY STRENGTHS Leadership & Mentoring, Brand Vision & Strategy, Stakeholder Partnership Style Guide Management, Content Strategy, Content Design Content Creation, Content Management, Copywriting & Copy-Editing

Experience

1. Lead Content Designer

   Dexcom

   Oct 2024 — Present · Raleigh, NC, US

   Oversee the development of content design for apps, legal documentation, and other content.• Manage a content style guide and share updates with extended teams.• Demonstrate and maintain the product voice and tone in collaboration with stakeholders across different projects.• Establish highly collaborative relationships by communicating with internal and external stakeholders.

Education

• Syracuse University

  Study abroad program in Zimbabwe, Anthropology

• Utica University

  Bachelor's degree, Journalism

• Keystone College

  Associate's degree, Creative Writing

Skills

• Email Marketing
• Newsletters
• Ap Style
• Web Content
• Copywriting
• Copy Editing
• Marketing
• Publications
• Marketing Communications
• Creative Direction
• Publishing
• Content Management
• Storytelling
• Content Development
• Public Relations
• Editing