Barbara Kaplan

About Barbara Kaplan

LEARN HOW TO FISH – FOR THE RIGHT FISH! In 20 years as a professional services…

Experience

1. Founder & CEO

   Bsk Strategies

   Aug 2005 — Present

   As CEO of BSK Strategies, a business development consulting practice, I help lawyers, law firms and other professional services firms earn new and higher-value work, establish thought-leadership and promote competitive advantage. ON TARGET EXPERIENCEI\'ve worked with firms of every size, type and style, each with a unique culture and set of challenges. I am fortunate to have corporate, full-service, boutique, niche, personal injury and class action firms as well as small entrepreneurial businesses as clients. Before founding BSK Strategies, I held senior-level marketing and business development roles at a global AmLaw 50 firm and a mid-Atlantic regional firm. In teaching law students the ins-and-outs of client development, networking skills building and the strategic use of social media, I help them bring a marketing mindset to their future employers - a hiring criterion now for some firms. And, in conducting workshops and retreats for executive, trade and business organizations, veteran pros learn to tap into and leverage their existing marketing skill set. ADVANCING YOUR GOALS - GIVING YOU THE TOOLS TO WIN AND KEEP THE BUSINESS YOU WANT• Creating customized business development training and coaching programs - meeting individual and firm-wide practice goals• Building enduring relationships in an increasingly disruptive economy - where services are often commoditized, clients have the power and loyalty is rare• Succession planning - establishing future vision, and developing strategies, action plans and benchmarks to ensure goals are met• Establishing a personal brand – defining what you do that is unique, provides breakthrough value, stands out consistently and gives you control over your futurePlease contact me to learn more: 48••••••68 or b••••••@bskstrategies.com. I know the conversation will be mutually beneficial and you will have new ideas for growing your business.

Education

• Université de Poitiers

  French Language and Literature

• Northwestern University - Kellogg School of Management

  MBA

Skills

• Marketing
• Nonprofits
• Persuasive Writing and Strategic Communications
• Business Development
• Corporate Communications
• Customer Relationship Management (Crm)
• Marketing Communications
• Entrepreneurship
• Event Design and Management
• Alumni Marketing
• Workshops and Retreats
• Email Marketing
• Strategic Communications
• Legal Marketing
• Integrated Marketing
• Brand Management
• Marketing Strategy
• Program Development
• Strategic Planning
• Marketing Research
• Event Management
• Marketing Strategy and Implementation
• Business Development Coaching and Training
• Public Relations
• Business Strategy
• Social Media
• Lateral Integration
• Business
• Thought Leadership
• Coaching
• Spokesperson Training
• Executive Coaching
• Non-Profits
• Spokesperson
• Crm
• Strategy
• Training
• New Business Development
• Client Relationship Management