Barbara Feinberg
- Role
- Director, Demand Generation at Fiserv
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Barbara Feinberg
I’m a results-oriented senior marketing leader with 20+ years of experience developing…
Experience
Director, Demand Generation
Jan 2020 — Present
Responsible for driving revenue through the creation and execution of online and offline B2B2C lead-generating merchant services marketing programs for community financial institution channel partners. Works closely with new bank sales and merchant services sales teams to roll out promotions with bank and credit union partners. Supervises and mentors a marketing manager.
Education
University of Florida
Bachelor of Science - BS, Advertising with Outside Concentration in Marketing
Skills
- Email Marketing
- Sem
- Integrated Marketing Communications Planning
- Integrated Marketing
- Usability
- Copy Editing
- Marketing Strategy
- Web Content Writing
- Digital Strategy
- Strategic Thinking
- Marketing Management
- Project Management
- Web Analytics
- Account Management
- B2b Marketing Strategy
- Web Marketing
- E-Commerce
- Web Marketing Strategy
- Web Project Management
- Lead Generation
- Strategy
- SEO
- Team Leadership
- Product Development
- Demand Generation
- Copywriting
- Web Content
- Online Marketing
- Online Advertising
- Marketing
- Advertising
- Social Media
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