Barbara Ericson

About Barbara Ericson

The legal market is a very competitive environment. What sets you apart? If you remove one attorney or firm name on a bio and replace with another, is there a difference? What makes you unique? I advise attorneys on how to authentically realize their unique value and reach their desired business growth. I help them increase revenue and ensure their current clients feel the love while adding new clients to the mix. Over my nearly 25-year professional services marketing career, I\'ve worked at a broad range of big law, mid-size and small firms. They include: Gibson, Dunn & Crutcher, Greenberg Traurig, Luce Forward Hamilton & Scripps and Hart King. This experience provided me with a deep understanding of the legal industry, how law practices work and how business development is perceived and received. Prior to working in the legal services industry, I worked at PricewaterhouseCoopers, and was very involved with the roll-out of the “client account teams” initiative. Accounting firms had a significant jump on these initiatives, resulting in measurable success in penetrating target companies. This experience prepared me with the necessary tools to assist attorneys and law firms with the same initiatives. Building and nurturing relationships is key to developing new business and is one of my strongest skill sets. My pursuit and closure of new business development opportunities is responsible for contributing to top-line growth at these firms. I have launched numerous educational and networking events that translated into increased clientele and client retention. Never stop marketing and don’t reach out ONLY when you need something.

Experience

1. Consultant Support

   Scentsy, Inc. (Corporate Office)

   Jun 2016 — Present · Meridian, ID, US

   Provide encouragement and business development support to every level of Scentsy Independent Consultants.

Education

• Katharine Gibbs College

  Business Administration and Management, General