Barbara Occhino
Biz Owner, Author, Singer, Adjunct Prof, Mentor
- Role
- President & Creative Director, Adexperts Vertexmarketing Com at Vertex Marketing Communications
- Location
- Stamford, CT, US
- LinkedIn followers
- 500 followers
About Barbara Occhino
Barbara Occhino is the President and Creative Director of Vertex Marketing Communications…
Experience
President & Creative Director, Adexperts Vertexmarketing Com
Vertex Marketing Communications
Nov 1982 — Present · Stamford, CT, US
Barbara founded her full-service agency in 1982. She manages the research, branding, planning, and creative development of advertising and marketing strategies for professional, health, retail, entertainment, government agencies, and corporate accounts. Fluent in Spanish, she has implemented numerous bilingual (Engish/Spanish) multi-media campaigns. She served as a judge for the Annual Clarion Advertising Awards and the New England News Association Advertising Awards. She has been a consultant/guest speaker and seminar leader for corporations, government agencies, businesses and organizations including SNET, Siemens, Pelton and Crane, General Motors/United Auto Workers, Union County College, and Rutgers University among others. Barbara has conducted presentations and workshops for the Department of Labor, U.S. Small Business Administration, the Hartford Economic Development Council, SINE Entrepreneur’s Network, Innovators Network, CT Inventors Association, Exchange Club Stamford Sector, Yankee Invention Exposition, the Connecticut Minority Supplier Diversity Council and the Stamford Public Schools. Previous to Vertex, she worked in telemarketing, marketing research, public relations, fundraising and bilingual TV programming. Her copywriting credits include public relations and advertising campaigns, commercials, TV pilot treatments, corporate infomercials, demo reels, and training films. Barbara served as on-camera and voice-over talent for segments on NJ statewide cable television programs and coordinated statewide press conferences and promotional events for cable and network shows. She volunteers to help promote music and the arts in Stamford Public Schools, is a business coach and competition judge for NFTE, and supports other non-profit organizations. Barbara graduated with honors with a Bachelor in Communications and Minor in Biological Sciences from Rutgers, The State University in New Brunswick, New Jersey.
Education
Union County College
Biology, General
1976 — 1977
Rutgers, The State University of New Jersey-New Brunswick
Bachelor of Arts (BA)
1976 — 1981
Battin HS NJ (9th & 12th), Hialeah HS FL (11/12th), MIami Springs HS FL (10th)
High School Diploma
1973 — 1976
Kean University
BA
1977 — 1978
Skills
- Public Relations
- Graphic Design
- Bands
- Promotional Products
- Marketing Strategy
- Photoshop
- Dancing
- Media Buying
- Copywriting
- Web Design
- Acting
- Social Media Marketing
- Transportation
- Musical Theatre
- Singing
- Direct Marketing
- New Business Development
- Television
- Editing
- Promos
- Social Media
- Voiceovers
- Reference Manuals
- Press
- Trade Shows
- Public Speaking
- Vocal Jazz
- Logos
- Training Seminars
- Writing
- Press Releases
- Promotions
- Translation
- Photography
- Brand Development
- Advertising
- Direct Mail
- Gifts
- Online Marketing
- Manuals
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