Barbara Dekeyser

About Barbara Dekeyser

Finance and analytics leader with 15+ years of experience in FP & A, financial modeling, and data analytics across startup and enterprise environments.Currently Sr. Director of Finance & Business Analytics at Wellth, a health tech startup, where I lead forecasting and investor reporting, build and maintain financial models in Runway Financial, and partner with Operations to improve decision-making, data quality, and performance metrics.Previous experience includes roles at Starbucks, McKinsey, and Citigroup. I’m interested in how finance, analytics, and technology can better connect to improve business decisions and automation.

Experience

1. Senior Director of Finance and Business Analytics

   Wellth

   Sep 2025 — Present

   Built scalable revenue and financial forecasting models, migrating from Excel to Runway Financial to improve scenario analysis, decision-making, and model maintainability- Delivered financial analytics and dashboards for Series C fundraising, supporting valuation analysis and investor reporting- Managed all finance operations (accounting, FP & A, analytics) during leadership transition, maintaining continuity and reporting integrity- Partnered cross-functionally with Operations and Client Success to model member acquisition, align spend with client budgets, and surface capacity constraints- Improved data reliability by diagnosing and reconciling inconsistencies across financial and operational systems, leveraging hands-on analysis to ensure accuracy in key business metrics.

Education

• Graduate School of Business, University of Chicago, US

  MBA, Business, Entrepreneurship concentration

• University of Illinois Urbana-Champaign

  Master of Accounting - Analytics, Accounting

• Ghent University

  Bachelors in Political and Social Sciences, Human Sciences

• Catholic University of Leuven, Belgium

  Master in Commercial Engineering, Engineering & Applied Economics, option Management Informatics

• Georgia Institute of Technology

  Micro Masters Analytics , Data Science

• The Graphic Design School

  Certificate, Graphic Design

  2014 — 2015

Skills

• Financial Modeling
• Market Research
• Team Leadership
• Pmo
• Program Management
• Powerpoint
• Microsoft Excel
• Leadership
• Business Process Improvement
• Sql
• Team Building
• Management
• Project Planning
• Leadership Development
• Entrepreneurship
• Management Consulting
• Customer Service
• Organizational Design
• Strategy
• E-Commerce
• Marketing
• Business Development
• Research
• Pricing
• Product Management
• Strategic Planning
• Cross-Functional Team Leadership
• Analytics
• Marketing Strategy
• Business Strategy
• Business Analysis
• Project Management
• Change Management
• Organizational Development
• Strategic Partnerships
• Finance
• Outsourcing
• Lean Manufacturing
• Executive Management
• Business Planning