Barbara Cortesi
Ww Merchandising Director W\'s Rtw, m\'s Rtw, W\'s Shoes and Children @Gucci
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WORK HISTORY
Ww Merchandising Director W\'s Rtw, m\'s Rtw, W\'s Shoes and Children @Gucci
Detecting and evaluating market trends and consumer insight, defining the product assortment mix of the collection, summarizing the relevant elements and providing them to the Creative Director and designers •Defining product positioning on the basis of marketing analysis, qualitative sales information, travel and understanding of fashion trends•Developing worldwide price positioning of the collection to ensure pricing is in line with market requirements and correct margins•Managing budget, Open-to-Buy (OTB) •Defining delivery plan of the merchandise with the Production Department in order to ensure that product supply meets demand•Reviewing orders with buyers in order to guarantee identity and coherence of the brand in the stores and inventory placement is in alignment with global and local strategies (Master Order)•Managing product life cycle (mark-downs and cleans-ups).•Preparing monthly, quarterly and seasonal strategic merchandising reports for the top management and updating the designers on future product strategy and actual performance on a continuous basis•Regularly reviewing performance indicators with sell through, month of supply and sales•Developing product manuals. Training the buyers on the fashion and technical aspects of the collection and on the product strategies of the season
EDUCATION
Università Bocconi
Economia Politica
SKILLS
ABOUT BARBARA CORTESI
I have developed years of experience in both Collection and Retail Merchandising by working with some of the most important international designers and fashion companies (Gucci, Bottega Veneta, Dolce & Gabbana and Prada). I have a deep knowledge of regional and local markets and all channels of distribution as well as a strong understanding of the product creation process. I am recognised for having a strong focus on achieving results as well as regarded for building collaborative relationships.
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