Bárbara Bermúdez Lyons
Analytics & Social Intelligence
- Role
- Senior Manager, Social Intelligence at Delta Air Lines
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Bárbara Bermúdez Lyons
Digital strategist and marketing professional. Diverse experience in developing and leading social and analytics programs for Fortune 500 companies in the technology, transportation, and retail industries. Expertise includes social intelligence & analytics, brand marketing, corporate reputation, and crisis management.Prior to joining Delta, I served as Vice President of the Digital Innovation Group at BCW Global, leading The Coca-Cola Company’s Global Social Intelligence Team and spearheadeding a landmark global marketing transformation with WPP.
Experience
Senior Manager, Social Intelligence
Jan 2023 — Present · Atlanta, GA, US
Education
FIE: Foundation for International Education
International Marketing
Skills
- Brazilian Portuguese
- Strategic Planning
- Digital Strategy
- Adobe Creative Suite
- Writing News Releases
- Pitching Media
- Social Media
- Teamwork
- Ap Style
- Strategic Communications
- Microsoft Office
- Microsoft Word
- News Writing
- Media Kit Development
- Marketing Communications
- Photoshop
- Marketing
- Newsletters
- Media Relations
- Social Media Marketing
- Cision
- Brand Management
- Spanish
- Indesign
- Time Management
- Ap Stylebook
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