Barbara Bengyel
Senior Campaign Manager, Developer Marketing @Arm
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WORK HISTORY
Senior Campaign Manager, Developer Marketing @Arm
I built from the ground up and led global marketing programs to help software developers and enterprises adopt tools, software, and cloud platforms. I focus on the full life cycle: get target accounts discover Arm, helping them succeed faster, and keeping them building with clear narratives for complex technologies and activating them through the right content, channels, partnerships, and events in EMEA, US and China.Impact• Built integrated campaigns that helped users discover, onboard, and build with tools, software, and cloud platforms.• Led end-to-end campaign strategy and execution for key events, including the main developer event, Arm DevSummit, aligning teams around a single, coherent narrative.• Led targeted, full-funnel marketing programs for Tier 1 software company, reaching over 80% and engaging 40% of target accounts to accelerate enterprise adoption cycles.• Built vertical-specific narratives for cloud native, Edge AI, and Windows on Arm segments, adapting technical messaging for different audience needs.• Partnered with Arm and hyperscalers’ product teams such as Google Cloud and Microsoft Azure to create co-marketing campaigns and joint customer narratives to drive platform adoption.• Established complex, multi-stakeholder customer journeys to address buying processes involving developers and enterprise buyers across longer sales cycles focusing on EMEA and US markets.• Launched Arm’s first Arm Developer Program, exceeding adoption targets by 20%.Leadership & ways of working• Built and led a high-performing developer campaign team, creating clarity around priorities, processes, and outcomes by managing a substantial budget.• Partnered closely with developer marketing, engineering, partner marketing, and comms to deliver coherent, end-to-end experiences.• Used data, insights, and experimentation to refine programmes and improve conversion across the funnel.• Leveraged AI tools for insight generation and campaign execution.
EDUCATION
Corvinus University of Budapest
Master's Degree, Marketing Communication, International Relations
Semmelweis University
Master's Degree, Bioentrepreneurship Program
Squared Online
Digital Marketing Programme
ABOUT BARBARA BENGYEL
Senior growth marketing lead focused on platform adoption, growth, and lifecycle marketing with 15+ years’ experience working at fast-paced tech and life science organisations. I turn product and brand values into clear, compelling narratives through integrated marketing campaigns to help organisations and their users discover, adopt, and grow with platforms.I built and led high-performing, cross-functional, global teams in a highly matrixed organisation, balancing strategic focus with hands-on execution. Data-driven by default, I combine experimentation, storytelling, and emerging AI tools to scale impact across the customer journey, multi-channel campaigns and field marketing activities. I thrive in fast-paced, startup-like environments and enjoy creating focus and clarity in ambiguity. Based in Cambridge, and easily commute to London.
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