Barbara Zibell
Senior Director, Communications at Conagra Brands
- Role
- Senior Director, Communications at Conagra Brands
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Barbara Zibell
An award-winning global business leader with over two decades experience in all aspects of corporate, internal and consumer communications focusing on strategy, management and execution. Valued by senior leadership teams as a strategic, passionate, decisive business leader who will do what it takes to deliver results on time, on budget and beyond expectations. A collaborative, highly ethical leader adept at bringing out the best in all team members through tactical management and executive leadership skills in complex, evolving and changing environments.
Experience
Senior Director, Communications
Sep 2019 — Present · Chicago, IL, US
Lead the employee communication function across the company to ensure cohesiveness of communication.Provide leadership in definition, development, prioritization, and execution of corporation-wide employee communication. Develop and execute communication to drive employee behaviors and manage corporate reputation in a manner that supports the company’s goals. Foster two-way communication to build trust and understanding, and further develop an open, innovative, outcome-focused communication culture.Collaborate closely with various parts of the company to synthesize, create/revise and embed information on a consistent, reliable basis.
Education
Saint Xavier University
Bachelor of Arts, Mass Communications
Northwestern University
Master of Science, Managerial/Integrated Communications
Skills
- Social Media
- Strategic Communications
- Crisis Management
- Integrated Marketing
- Marketing Communications
- Thought Leadership
- Corporate Social Responsibility
- Communications Planning
- Strategy
- Corporate Communications
- Message Development
- Reputation Management
- Crisis Communications
- Program Management
- Press Releases
- Leadership
- Brand Management
- Public Relations
- Internal Communications
- Media Relations
- Communication Training
- Social Media Marketing
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