Barbara Stern
Barb Stern VP, Sales & Marketing ǀ Category Management ǀ Brand Innovation ǀ Delivering multimillion-dollar revenue gains, while maximizing brand innovation
- Role
- Senior Vice President Sales and Marketing at Symglass
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Barbara Stern
I fuel growth through brand innovation and strategic business development, helping…
Experience
Senior Vice President Sales and Marketing
Oct 2024 — Present · Nashville, TN, US
Lead market entry strategy for innovative drinkware company, establishing foundational business infrastructure from manufacturing through national distribution to support hospitality industry expansion.· Developed comprehensive 1-3-5-year business plan outlining objectives, strategies, and growth projections across multiple channels to guide company\'s market penetration and long-term strategic direction.· Crafted corporate Mission and Vision statements with team input, defining target demographics and business objectives while establishing unified corporate standards and communication protocols for co-founders.· Established relationships with senior leadership at 3 national foodservice distribution companies (Sysco, PFG/AFFLink, US Foods) through strategic networking; optimized distribution partnership for national market entry.· Secured company\'s first multi-unit pilot test with 19-property portfolio, serving as proof-of-concept for hospitality channel viability.· Redesigned marketing collateral and communications strategy, partnering with industry-sourced graphic artist to create sales materials while eliminating unsupported claims and legal risks from previous passive-tense messaging.
Education
Cornell University
Bachelors of Science, School of Hotel Administration
Cornell University
B.S., School of Hotel Administration
1976 — 1980
Walnut Hills High School
graduate, College prep
1970 — 1976
Cornell University
Bachelor of Science - BS, School of Hotel Administration
Cornell University
B. S. Hotel Administration, Business, Management, Marketing, and Related Support Services
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