Barbara Smith

Member Board of Directors @VisitScotland

Edinburgh, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Dec 2023 — Present

Member Board of Directors @VisitScotland

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Scotland, GB

EDUCATION

N/A

Saïd Business School, University of Oxford

CPD, Sustainability Studies

1981 — 1984

Liverpool John Moores University

BSc Hons, Sport Science

SKILLS

ZooMarketingDestination MarketingConservation IssuesYield ManagementTour OperatorsSponsorshipBudgetingCastleBusiness DevelopmentTourism ManagementMarketing StrategyHospitalityVisitor AttractionsLeisurePublic RelationsBusiness StrategyBudgetsSportsTourismWildlifeNew Business DevelopmentCorporate EventsBusiness PlanningManagementHospitality ManagementEvent PlanningEvent ManagementCoachingHotelsMarketing Communications

ABOUT BARBARA SMITH

Non-Exec Director, experienced Board Member, CEO, MD and senior leader, with over 30 years experience working in sport, leisure, tourism and culture in the private, public and not for profit sectors.Expertise in strategic leadership, corporate governance, communication, business planning, stakeholder management, business start-up and people development.A strategic thinker who is politically astute, with a record of delivering transformation change within iconic venues, by motivating and empowering teams to work creatively and innovatively to achieve award winning results.

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Barbara Smith — Member Board of Directors at VisitScotland in Edinburgh, GB | Unifers