Barbara Shipley

About Barbara Shipley

Senior executive and proven leader with 25 years experience in management, branding, messaging and strategic communications, delivering a unique blend of creative, strategic and organizational capabilities. Expert in generating growth through client service and business development, conceiving award-winning branding and integrated marketing programs, and providing strategic and creative communications counsel to major corporations, non-profits and government agencies. An outstanding speaker with exceptional oral and written communications skills, with specialized experience in developing and leading major speeches and presentations before audiences of 5 to people. Adept at managing large teams and multi-million dollar budgets.

Experience

1. Senior Vice President, Brand Integration

   AARP

   Jun 2006 — Present

   Lead brand strategy and integration across AARP and its affiliates, managing $30-50 million budgets to develop member benefit and advocacy communications campaigns. Architect of the revitalized brand platform and repositioning strategy designed to enhance relevance and influence across key audience segments, serving as the “face of the Brand” to represent and position AARP among trade/industry groups, potential corporate partners, community leaders, etc.

Education

• American University

  Bachelor of Arts (B.A.), Sociology

• University of Cambridge

  Advanced Study, Sociology

• Georgetown University

  AgL Leadership Program, McDonough School of Business

  2015 — 2015

Skills

• Creative Services
• Brand Strategy and Integration
• Public Affairs
• Strategic Communications
• Marketing Communications
• Strategic Planning
• Leadership
• Advocacy
• Crisis Communications
• Corporate Communications
• Public Speaking
• Public Relations
• Media Relations
• Strategy
• Messaging
• Advertising
• Marketing
• Marketing Strategy
• Nonprofits
• Social Media
• Management