Barbara Ross

About Barbara Ross

I\'m a Marketer by education but a Digital Enabler by heart.Adoption is change and change is a journey. My work passion falls into two categories: leading people through the journey of change and making the need for change worth it. A little more of what you get with me:• Process First, Technology Second: processes can tweak for efficiency. Retrofitting a process to a technology is costly. Always on the hunt for the technology that enables our now and grows our future. Aspire to stay technology autonomous to make the best business decision.• Challenger: Driven by why to allow for the how, when, who. Purpose always drives movement.• Conduit: Silos aren\'t my thing. My consistent career theme has been mitigation, trust building, 2 way communication and effective partnerships. We all come to the table to make us better.• Cause and Effect Driven: Every decision has a consequence. Bring the facts, resources, and education to the table. Present options and allow choices that satisfy the need without introducing risk. Give space to to allow learning and an educated choice. • Data is a Stage: Story telling through data delivers a message your audience can visualize and interact with. Data that the user can not interact with or make their own tells only your side of the story, and a one-sided story doesn\'t surface good questions or see things from a different perspective.•End User Fan Girl: Execution means nothing without user adoption and understanding. It\'s rare to ever build something for yourself in an organization. This for me has always been \"it\'s not about me\" • Strategic Thinker: Seeing the whole picture and then tackling it. Taking big ideas and breaking them down to manageable pieces for execution to meet the end goal.

Experience

1. VP of Enterprise Architecture

   McKesson

   Apr 2024 — Present · Irving, TX, US

Education

• The University of Alabama

  Bachelor of Science (B.S.), International Marketing

  2000 — 2003

Skills

• Advertising
• Direct Mail
• Online Advertising
• Online Marketing
• Digital Strategy
• Management
• Training
• Internal & External Communications
• Customer Relationship Management (Crm)
• Advertising Sales
• Customer Experience
• Leadership
• Business Process Improvement
• Direct Marketing
• Salesforce.com
• Media Buying
• Sales Operations
• Market Planning
• Marketing Research
• Cross-Functional Coordination
• Fulfillment Management
• Sap Implementation
• Oracle Crm
• Cross-Functional Team Leadership
• Media Planning
• Mobile Marketing
• Strategy
• Email Marketing
• Digital Media
• Organizational Effectiveness
• Lead Generation
• Document Management
• Integrated Marketing
• Workflow Diagrams
• B2b Marketing