Barbara Rodrigues
Head of Content & Innovation @Publicis Groupe
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WORK HISTORY
Head of Content & Innovation @Publicis Groupe
Responsible for leading the Content practice for Publicis Groupe agencies, helping clients leverage the power of data-informed content and innovation to unlock growth.
EDUCATION
Universidade Federal Fluminense
Graduate
UCLA Extension
Script Writing
ABOUT BARBARA RODRIGUES
Accomplished content executive, producer and consultant with a track record of proven success developing multi-platform initiatives in Brazil and the US. Oversaw development and production of content for clients such as Coca-Cola, Fanta, Petrobras, Nextel, Claro and Globo. Was involved in the development of successful and award-winning series, such as Globo’s Brazilian hits Sweet Mother and The Mayor’s Wife (International Emmy® winner and nominee, respectively); and Hulu Original, Daytime Emmy® Nominated series East Los High, which won a Bronze Lion at Cannes for its multi-platform campaign.
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