Barbara Reed
- Role
- Sr Director, Strategic Initiatives - Marketing & Communications at Centene Corporation
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Barbara Reed
Experience managing the full spectrum of communications: internal, external, customer…
Experience
Sr Director, Strategic Initiatives - Marketing & Communications
Sep 2022 — Present
Key advisor to Chief Marketing Officer. • Lead critical strategy and talent initiatives: operating model, employee engagement & culture, leadership alignment. • Implement internal communications strategies to align, inform, and engage workforce. • Develop operations and governance for Centene\'s new marketing model. • Partner with Human Resources on talent priorities to support intense team growth in line with Marketing in-sourcing, employee onboarding strategy, talent development, and career-pathing. • Lead organizational programs around Diversity, Equity, & Inclusion; social; and community. • Create and execute executive-level content to help the organization understand and carry out the CMO’s vision.
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