Barbara Parker

Project Director, Smarties Awards at MMA

Role: Consultant - Project Director, Smarties Awards at Mma Global
Location: New York, NY, US
LinkedIn followers: 500 followers

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About Barbara Parker

Strong strategic and creative thinker, who thrives in a dynamic and fast-paced work…

Experience

Consultant - Project Director, Smarties Awards
Mma Global
Apr 2014 — Present · New York, NY, US
SELECTED ACCOMPLISHMENTSINCREASED ENTRIES FOR SMARTIES AWARDS - Increased campaign entries by 40% resulting in a 25% increase in revenue.INCREASED AWARDS GALA ATTENDANCE - Increased Gala attendance by 23%.SUCCESSFULLY LAUNCHED REGIONAL AWARD PROGRAMS - Launched EMEA and LATAM SMARTIES Award Programs.Implement strategic development and marketing plan for MMA Smarties Awards (mobile marketing awards competition). Includes marketing and advertising campaign strategy, managing on-line campaign entry and database system, judging program, and award gala. Develop and manage strategic partnerships. Execute award budget. Lead and managed the Production Company in the design, creative, flow, and video montages for award gala.

Education

Fordham University
Bachelor of Science (B.S.)
Fordham University
Bachelorâs Degree

Skills

Event Management
Digital Media
Promotions
Marketing Management
Email Marketing
Budget Management
B2b
Direct Marketing
Market Planning
B2b Marketing
Marketing Communications
Integrated Marketing
Budgets
Direct Mail
Conferences
Creative Development
Strategic Planning
Non-Profits
Creative Strategy
Social Media Marketing
Production
Marketing Strategy
Online Marketing
Digital Marketing
Strategic Partnerships
Crm
Advertising
Award Programs
Social Media
Event Planning
Multi-Channel Marketing
New Business Development
Database Marketing
Marketing
Mobile Marketing
Budgeting
Event Marketing Strategy
Creative Direction
Sponsorship

Contact information

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Work email
b••••••••@mmaglobal.com
Personal email
•••••@•••••.com
Direct dial
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Current company

Mma Global

Marketing Services · 1.6K employees · Founded 2003 · New York City, United States

We are the Marketing + Media Alliance (MMA)— the global industry body for Chief Marketing Officers and their teams, dedicated to advancing marketers’ ability to create value. We unite the world’s leading CMOs to tackle the biggest challenges and opportunities shaping the future of marketing, brands, and business. With 800+ corporate members representing hundreds of thousands of marketers, MMA drives collaboration across marketing’s full ecosystem — brands, media companies, platforms, MarTech, AdTech, consultancies, and agencies — to make marketing more impactful, accountable, and predictive. For CMOs and by CMOs. MMA is an alliance that turns research & science into results. Through our proprietary Think Tanks and Labs, we create groundbreaking, evidence-based models that transform how marketing drives growth and enterprise value. Our four global Think Tanks include: • MATT: Measurement & Attribution • MOSTT: Marketing Organization Strategy • ALTT: AI Leadership • DATT: Data & Customer Experience MMA’s multi-year, multi-million-dollar research labs have redefined marketing science — from quantifying long-term brand contribution to creating the world’s first financial model linking marketing investment directly to company valuation. Marketers applying MMA frameworks have seen enterprise value gains of more than +10%. Our membership includes leading brands such as AT & T, Bank of America, Campbell’s, CVS Health, Ford, General Motors, Google, McDonald’s, Meta, Samsung, Target, The Walt Disney Company, Uber, Unilever, Visa, Walmart, Yahoo, and others. We share, discuss, and scale what works through world-class experiences — including POSSIBLE in Miami, the CMO & CEO Summit (NPS of 86%), and 60+ events globally. MMA has operations in 16 countries in APAC, Europe, MEA, LATAM, and North America. Founded in \'03 as the Mobile Marketing Association, MMA expanded its mission in \'18 and formally became MMA Global, Inc. in \'22. Join the Alliance: mmaglobal.com

mmaglobal.com

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