Barbara Pacific
Marketing Communications Manager
- Role
- Marketing Communications Manager at Thermo Fisher Scientific
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Barbara Pacific
Marketing Communications leader with a unique blend of strategic and creative expertise focused on solution messaging, and digital platform delivery.
Experience
Marketing Communications Manager
Oct 2018 — Present · Waltham, MA, US
Global Marketing Communications Manager Thermo Fisher Scientific Laboratory Products Responsible for the commercialization and promotion of three business units, to drive campaigns across channels while providing guidance on business process, best practices, and digital media optimization- Direct integrated campaigns across outbound and inbound channels for aligned business units through the optimization of strategic digital and public relations communications plans- Shape and drive the execution of global commercial marketing by collaborating with multiple business partners and outside agencies- Responsible for leading a team to deliver tactical assets and a high volume of activity to effectively deliver on product launches, and strategic plans. Ongoing establishment and evaluation of KPIs and data to ensure activities are optimized, on-time, and on-budget- Driver of operational excellence, project management, and workflow systems to push the strategy, creation, and execution of measurable global programs- Resourceful team player with the ability to adjust business strategies & priorities while leading and influencing in a highly matrixed environment- Ability to effectively navigate systems & processes with interpersonal intelligence to solve problems and offer solutions while under tight legal and regulatory requirements.
Education
Northeastern University
Bachelor of Science (B.S.)
Emerson College
Master of Arts - MA
Rochester Institute of Technology
Graphic Design and Print Production Training
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