Barbara Nelsen
Senior Manager, Content Strategy @BHG Financial
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WORK HISTORY
Senior Manager, Content Strategy @BHG Financial
Developed and executed a comprehensive content strategy targeting prime credit consumers, focusing on thought leadership, educational content, and complementary paid campaigns- Collaborated cross-functionally to align content initiatives with business goals, elevating BHG Financial’s reputation as a trusted financial partner- Leveraged analytics to optimize content performance, improve audience engagement, and refine strategies for maximum impact and relevance.
EDUCATION
University of Illinois at Urbana-Champaign
BA
ABOUT BARBARA NELSEN
I’m a proactive content leader with 10 years of experience driving content strategy and…
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