Barbara Nelsen
Content Strategy Leader | Data-Driven Digital Marketing & SEO | Customer-Centric Experience Expert
- Role
- Senior Manager, Content Strategy at BHG Financial
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Barbara Nelsen
I’m a proactive content leader with 10 years of experience driving content strategy and…
Experience
Senior Manager, Content Strategy
Aug 2024 — Present
Developed and executed a comprehensive content strategy targeting prime credit consumers, focusing on thought leadership, educational content, and complementary paid campaigns- Collaborated cross-functionally to align content initiatives with business goals, elevating BHG Financial’s reputation as a trusted financial partner- Leveraged analytics to optimize content performance, improve audience engagement, and refine strategies for maximum impact and relevance.
Education
University of Illinois at Urbana-Champaign
BA
2007 — 2011
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