Barbara Libdri Sheen

About Barbara Libdri Sheen

I am a Senior Key Account Manager at Equativ, a leading global provider of ad monetization solutions for publishers and advertisers. I manage the complex supply side of our ad monetization solutions. In my current role, I develop strong relationships with critical publishers and suppliers, ensuring a seamless integration into our platform, overseeing their colossal ad budget, optimizing their supply chain and implementing efficient strategies to enhance their revenue. With a decade of experience in the digital industry, including 7 years specializing in adtech, I have cultivated a robust business mindset, in-depth product knowledge, and extensive market insight. In my previous role, I orchestrated strategic initiatives to lead teams in their processes and business operations across 20 offices in North America, Latin America, EMEA, and APAC. Additionally, I contributed to the successful merger of four Adtech companies and managed a diverse portfolio of media advertising products, including Outstream, Instream, Video, and Display formats. I am passionate about delivering value to our clients and partners, consistently going the extra mile to achieve high expectations, and nurturing collaboration with talented and motivated professionals.

Experience

1. Senior Key Account Manager

   Equativ

   Nov 2023 — Present · NY, US

Education

• International Business Bachelor degree

  ESCCOM, Marketing

  2012 — 2013

• Management University Diploma

  IUT Nice, Gestion des Entreprises et Administrations

  2008 — 2010