Barbara Laurencio
EVP, Creative Director @RevHealth
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WORK HISTORY
EVP, Creative Director @RevHealth
EDUCATION
Rutgers University
BA, English Literature; BA, Journalism and Mass Media
SKILLS
ABOUT BARBARA LAURENCIO
Passionate, versatile creative visionary and people leader with more than 25 years of experience moving brands.My creative leadership experience spans a broad range of therapeutic areas with specific expertise in:–Women’s health (AOR and launch agency for 4 oral contraceptives with 2 launches [Generess Fe and Tytulla] and 2 rebrands [Lo Loestrin Fe and Minastrin 24]; an emergency contraceptive [launch of ella]; global and US early positioning work for non-hormonal contraceptives and menopause treatments; additional experience in IUDs, contraceptive patches, hormone replacement, and fertility treatments)–Ophthalmogic and retinal diseases (AOR for EYLEA [rebrand of 4 indications], EYLEA HD [launch], Visudyne, and Retisert. Additional OTC and Rx eyecare products and treatments: Soothe, Biotrue, Besivance, Alaway, PreserVision, Lumify–Rare disease (AOR and launch agency for ILARIS across 6 indications (US and global markets). In addition, led the creative team for the US and global promotional efforts for NATPARA, a treatment for hypoparathyroidismAdditional areas of experience include: dermatology, dental disease (periodontitis), respiratory/sinus and allergy, HIV, neurology (migraine, multiple sclerosis, Alzheimer’s disease, ADHD, epilepsy, schizophrenia, and Parkinson’s disease), hypertension, diabetes, oncology, depression and anxiety, medical devices, endocrinology, weight loss, and corrective lenses.
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