Barbara L.
Senior Marketing Analytics Manager @Molson Coors Beverage Company
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WORK HISTORY
Senior Marketing Analytics Manager @Molson Coors Beverage Company
GB
EDUCATION
Faculdade Cásper Líbero
Bachelor's degree, Social Communication with specialisation in Marketing & Advertising
ABOUT BARBARA L.
I am a passionate, adaptable, and results-oriented individual with over 17 years of experience working within the FMCG industry in a multinational & multicultural environment. I have worked closely with retailers and suppliers in various sectors of the industry, developing different categories and brands across Brazil, Ireland and the U.K. I have worked with emerging markets developing and executing mobile marketing campaigns over South Africa, Kenya, Brazil, Colombia, India, China and Russia.My background is a mix of Insights, Account & Category Management, buying and Trade Marketing. This has allowed me to gain substantial knowledge in the using and presenting data to create and implement category initiatives and, in turn, to drive sales performance and profit efficiencies.Specialities include Category Management, Buying, Trade Marketing, Data Analysis, Consumer Panel Data, EPOS Scantrack Data, Planogram Effectiveness, Strategy Development, Consumer Insights, Data-driven Storytelling & Market Research.Additional software Skills: KWP PowerView, Kantar WorldPanelOnline, dunnhumby Shop, Tableau, SAND, Talysis, EYC Category Management Suit, Nielsen Answers & Nielsen Spaceman, AS400.
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