Barbara Kumi
MBA | Research & Business Analyst | Marketing & Data Insights | Driving Data-Driven Solutions in Consulting & Strategy
- Role
- Summer Associate - Research & Analytics at Harkness Consulting Solutions
- Location
- Albany, NY, US
- LinkedIn followers
- 500 followers
About Barbara Kumi
Currently working as a Summer Associate in Research and Analytics at Harkness Consulting Solutions while pursuing my MBA in Business Analytics at UAlbany, I\'m passionate about using data to uncover insights that support smarter marketing and business decisions. In my current role, I work on real client projects, diving into research, analyzing data, and identifying patterns that inform strategy. This experience continues to strengthen my belief in the power of analytics to drive meaningful outcomes. In the long term, I’m focused on helping organizations bridge the gap between data and action, translating analytics into clear, impactful marketing decisions that fuel growth and innovation.
Experience
Summer Associate - Research & Analytics
Jun 2025 — Present · Albany, NY, US
At Harkness Consulting, I support data-driven consulting projects for mission-driven clients. I collect and analyze market, consumer, and stakeholder data using Power BI to generate insights that inform strategic decisions. I also analyze focus group transcripts and survey data, contribute to internal initiatives, and assist with scenario modeling and presentations for client engagements.
Education
University of Ghana
MA in International Affairs
2022 — 2024
University of professional studies, Accra
BSc
2016 — 2020
University at Albany
Master of Business Administration - MBA
2024 — 2026
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