Barbara King
Constellation Brands National Sales Manager Beer Division
- Role
- National Sales Manager Beer Division at Constellation Brands
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Barbara King
Motivated and results oriented sales and marketing leader with award winning history of…
Experience
National Sales Manager Beer Division
Nov 2017 — Present · Seattle, WA, US
Develop and execute annual sales and marketing plans for the Constellation Brands Beer portfolio at Kroger’s non-banner divisions, Fred Meyer, QFC, Smith’s and Fry’s• Build compelling sales presentations utilizing data insights, marketing initiatives, new item introductions and competitive market analysis • Direct customer strategy via insights derived from syndicated data to win market share and incremental revenue • Leverage best in class vertical and horizontal retailer call coverage to identify and capture sales opportunities at all levels and in all departments • Maximize distributor execution with collaborative goal setting, accurate forecasting, clear communication, ample lead time and retail tracking• Execute independent start to finish project management of custom shopper programs and offers from conceptual development and kick off to launch and post program assessment• Capitalize on local alliances and charity affiliations to build shopper-centric promotions that drive multiple points of growth
Skills
- Sales
- Grocery
- Key Account Development
- Trend Analysis
- Customer Relationship Management (Crm)
- International Sales
- Distributor Management
- Product Launch
- Food & Beverage
- Sales Operations
- Pricing Strategy
- Customer Service
- Negotiation
- Management
- Marketing Strategy
- Data Analysis
- Customer Insight
- Sales & Marketing
- Market Planning
- Sales Management
- Marketing
- Communication
- Consumer Products
- Nielsen
- Leadership
- Strategic Planning
- Strategic Partnerships
- Strategic Communications
- Competitive Analysis
- Forecasting
- Merchandising
- National Accounts
- Account Management
- Beer
- Business Development
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