Barbara Huber

Retired

Role: Owner at Logical Marketing
Location: Lexington, KY, US
LinkedIn followers: 500 followers

General Business & ManagementView LinkedIn profile

Experience

Owner
Logical Marketing
Apr 2013 — Present · Lexington, KY, US

Skills

Social Media Marketing
Integrated Marketing
Marketing Strategy
Mobile Marketing
New Business Development
Online Advertising
Digital Marketing
Media Buying
Direct Marketing
Digital Media
Advertising Sales
Advertising
Social Media
Email Marketing
Media Planning
Marketing Communications
Creative Direction
Digital Strategy
Account Management

Contact information

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Work email
•••••@logmkt.blogspot.com
Personal email
•••••@•••••.com
Direct dial
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Current company

Logical Marketing

Business Consulting and Services · 5 employees · Founded 1990

Logical Marketing is the only firm that has developed the marketing processes for \"B to B\" marketing, as differentiated from \"B to C\" marketing.\"B to B\" marketing has the responsibility of providing the programs and information that is sufficiently compelling and believable for the average salesperson to be able to cost effectively close the sale! Logical Marketing has refined and documented these processes so that they are consistently implementable and scalable. Some of the principles that have been developed include:* The value proposition structure for \"B to B\" businesses which is very different than the value proposition stucture for \"B to C\"* Concurrent Marketing which provides the processes for enabling Marketing to design marketing programs that the average salesperson can use for closing, just as Concurrent Engineering provided the processes for Engineering to design for manufacturability * Establishing the principles for building the \"Marketing and Sales Factory\" for producing revenue, which tackles the issues of scalability, linking the varying resources of Marketing and Sales as the firm ramps for increasing sales growth.* Segmenting the sales channels [which is not based on the legal relationship of VAR/distributor/etc.]. Imagine the impact on Marketing effectiveness if we didn\'t segment the market. Not segmenting the sales channels has a similar impact ^ Consutative Marketing, which parallels the role of Consultative Selling

logmkt.blogspot.com

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Experience

Owner

Skills

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