Barbara MacEna Gregory
Marketing @WEG
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WORK HISTORY
Marketing @WEG
EDUCATION
Universidade Estadual do Centro-Oeste
Degree in Social Communication - Publicity and Propaganda, Communication, Marketing, Online Marketing
Rotary International
Exchange Student
IIK Berlin - Institut für Internationale Kommunikation e.V.
German Proficiency B1.2
ABOUT BARBARA MACENA GREGORY
Nice to meet you! I\'m a digital marketing specialist, graduated in Advertising with large experience in Inbound Marketing. I\'ve been focusing my work on increasing Revenue and Growth in the B2B segment using online marketing best practices. My skills include:• Inbound & Growth Marketing • CRM, Customer Lifecycle Management, Lead Nurturing, Lead Scoring• Email Marketing, Copywriting, Landing Page optimization, A/B Testing• ABM (Account Based Marketing)• Data and KPIs analysis • Advanced level in English, German and Spanish
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