Barbara Ferrufino
Store Manager | 11+ Years Retail Leadership | Training, Culture & Performance | Relocating to North Carolina
- Role
- General Manager at Veronica Beard
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Barbara Ferrufino
Retail Leader | Team Builder | Sales-Driven InnovatorI’m a Store Manager with over 11 years of experience leading high-performing retail teams, driving sales growth, and creating elevated, human-centered in-store experiences. My leadership style blends structure, empathy, and performance — because the strongest results come from teams that feel supported, trained, and empowered.Currently, I lead store operations at Trina Turk, where I oversee team development, visual execution, and KPI performance with a strong focus on conversion, UPT, and client experience. I’m known for building culture quickly, coaching in real time, and turning metrics into momentum on the sales floor.I thrive in fast-paced environments where adaptability, communication, and leadership presence matter. Whether opening a store, stabilizing a team, or driving performance through training, I bring both intention and accountability to everything I lead.I’m currently planning a relocation to North Carolina and am open to connecting with brands and leaders in the Raleigh–Durham and surrounding markets.Let’s connect if you’re looking for a results-driven retail leader who turns vision into action.
Experience
General Manager
Mar 2026 — Present
Education
St. John's University
Behavioral Sciences
2013 — 2015
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