Barbara F.
Growth Strategy Manager @Accenture
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WORK HISTORY
Growth Strategy Manager @Accenture
Milano, IT
Industries: Financial Services, Public Administration, Mobility Services, No Profit OrganizationsStrategic & Innovation Management• Developed benchmarking, trend analysis and scenario analysis to drive innovation, business planning and strategic insights• Led strategic planning, forecasting, performance monitoring and reporting• Managed Capital and OpEx budgeting processesCredit & Financial Services Innovation• Defined new credit strategies across digital retail lending, instant lending, credit recovery and supply chain finance• Managed projects focused on product innovation, business casing, product design and go-to-market strategiesProcess & Organizational Transformation• Led business process reengineering initiatives (process mapping, analysis and redesign)• Managed corporate reorganizations, defining new organizational ecosystems, sizing models and supporting recruiting processesMarketing, Communication & Digital Strategy• Designed omnichannel marketing and communication strategies• Developed and monitored digital marketing programs (lead generation, nurturing, funnel optimization) with continuous-improvement frameworks• Enhanced Customer Journey and Customer Experience using a Design Thinking approach• Led the digital customer acquisition program for the #1 private bank in Italy, managing marketing and communication activities, campaign design, launch and performance monitoringPartnerships Orchestrator• Managed strategic partnerships aimed at both customer acquisition and brand strengthening, integrating communication, marketing and commercial levers
EDUCATION
Università di Trento
Laurea Specialistica in Net-Economy: Tecnologia e Management dell'Informazione e della Conoscenza
IFAF - Scuola di Finanza
Corso di Master Universitario di 2° livello-CMU2, Master Specialistico in Programmazione e Controllo di Gestione Aziendale
IFAF - Scuola di Finanza
Corso di Master Universitario di 2° livello-CMU2, Master Specialistico in Finanza Aziendale
ABI Formazione
Corso di Master Universitario di 2° livello-CMU2, European Foundation Certificate in Banking - Banking and Financial Diploma
Alma Mater Studiorum – Università di Bologna
Laurea triennale in Scienze e Tecnologie Informatiche, Informatica
Liceo Classico G. Prati
Maturità Classica
ABOUT BARBARA F.
Mother | Growth Strategy Manager | Financial Services and No Profit Organizations Subject Matter Expert | AIRC Senior Advisor Volunteer
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