Barbara Dorfman
Owner at Accurate Data Marketing, Inc.
- Role
- President at Accurate Data Marketing, Inc
- Location
- Glenview, IL, US
- LinkedIn followers
- 500 followers
General Business & ManagementView LinkedIn profile
About Barbara Dorfman
Past President, Chicago Chapter - MRA, PRC. Over 25 years experience in the market…
Experience
President
Jul 1993 — Present · Glenview, IL, US
Owner/president of data collection firm located in near north Chicago, IL suburb of Glenview.
Education
Wright College
Assoc., Advertising/Marketing
Skills
- Online Research
- B2b
- Product Placement
- Automotive
- Music
- Focus Groups
- Advertising Research
- Marketing Research
- Market Research
- Customer Insight
- Quantitative Research
- Qualitative Research
- Consumer Behaviour
- Segmentation
- Brand Equity
- Marketing Strategy
- Survey Design
- Competitive Intelligence
- Competitive Analysis
- Marketing
- Data Collection
- Survey Research
- Ethnography
- Business Insights
- Strategy
- Market Analysis
- Analytics
- Primary Research
- Positioning
- Questionnaire Design
- Advertising
- Brand Architecture
- Research Design
- Brand Loyalty
- Entrepreneurship
- Team Building
- Management
- Consumer Behavior
- Research
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