Barbara McElroy Curtis

About Barbara McElroy Curtis

Insight-driven commercial strategist recognized for transforming brands and leading cross-functional teams to deliver measurable impact across therapeutic areas, brands, and portfolios. Builds high-performing commercial teams that successfully translate complex science into strategies that drive adoption, differentiation, and growth to ignite transformation across markets, therapeutic areas, and brands. From re-launching an inline brand through insight-based messaging, segmentation, and field activation to launching an immuno-oncology indication in Switzerland that captured significant market share within three months of entry.Known for galvanizing teams across highly matrixed environments to execute with urgency and precision, bringing clarity to complexity, and building organizational alignment across commercial, medical, market access, and analytics partners. Combines deep market insight with operational rigor to steer lifecycle strategies, embed AI-driven analytics, and drive results in highly competitive markets.Committed to developing the next generation of commercial leaders. As Co-Lead of the BMS Commercial Leadership Development Program, has shaped the leadership trajectory of 20+ MBA associates across U.S. and ex-U.S. markets, optimizing the program for enterprise impact and long-term talent pipeline strength.

Experience

1. Executive Director, Brand Strategy and Commercial Effectiveness Cardiovascular Rare Disease

   Bristol Myers Squibb

   Jan 2026 — Present

Education

• William & Mary – Raymond A. Mason School of Business

  Master of Business Administration (MBA)

• William & Mary

  B.A., Government, Philosophy, French

Skills

• Business Development
• Cross Functional Team Building
• Account Management
• Product Launch
• Surgeons
• Customer Relationship Management (Crm)
• Public Speaking
• Strategic Consulting
• Public Relations
• Business Strategy
• Business Alliance Development
• Pharmaceutical Industry
• Business Process Improvement
• Salesforce.com
• Marketing
• Cross-Functional Team Leadership
• Marketing Strategy
• Excel Vba
• Cardiology
• Consulting
• Pharmaceutical Sales
• Microsoft Excel
• Strategy
• Program Management
• Team Building
• Management
• Financial Forecasting
• Social Media
• Hospital Sales
• Business Planning
• Pmp
• Leadership
• Sales Operations
• Customer Service
• Training
• Contract Negotiation
• Microsoft Office
• Sales
• Idns
• Project Management