Barbara Louis Cirella
Senior Advisor, Integrated Campaign Management @Save the Children US
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WORK HISTORY
Senior Advisor, Integrated Campaign Management @Save the Children US
Fairfield, CT, US
Create integrated, omni-channel marketing plans that help to position Save the Children as a top of mind children’s charity for target audiences and inspire people to choose Save the Children first.
EDUCATION
Barnard College
Bachelor's degree, Economics
Harvard Business School
Master of Business Administration - MBA, Marketing
ABOUT BARBARA LOUIS CIRELLA
We need to help each other in these challenging times and only if we work together, can we make change happen and have an impact. Whether we are facing racial inequity, climate change and other environmental issues, or cancer and other health issues, we cannot do it alone. I have spent the last 10 years raising awareness and revenue with March of Dimes and The Leukemia & Lymphoma Society (LLS) through marketing and branding. I am passionate about advancing missions that change peoples’ lives.At March of Dimes, I work with a team to engage major corporations in our cause and support our partnerships through a marketing lens. I work closely with our Development Team to help steward major and planned giving donors.At The Leukemia & Lymphoma Society (LLS), I impacted blood cancer patients and their families every day by promoting awareness of LLS services and helping to raise revenue to fund research. My major focus was creating engaging experiences and connections through multi-channels spanning broadcast, email, video and website content, social media, digital marketing and live events.Prior to working in the nonprofit space, I worked at large, mid and small-sized companies, public and private, focusing on brand growth and building customer connections through marketing. Now, I use those marketing and communication skills to create positive change, motivate others to join a cause and change peoples’ lives and create a brighter future for us all.
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