Barbara Cardarelli

Project Manager @Amanda Paige Events

New York, NY, US

Lead event and social media management for wedding and event portfolios across NY and AZ, serving as the primary liaison between clients, vendors, and venues to ensure seamless execution and brand growth- Conduct the execution of integrated marketing campaigns across digital, social media, and email, ensuring cohesive brand messaging and driving engagement- Prospects, develops, and maintains relationships with new and existing clients- Ownership of the preparation of meeting agendas, detailed meeting minutes, and timely planning updates for client calls, ensuring clear and actionable follow-ups- Create organic social media content in collaboration with brands, including behind-the-scenes footage, event recaps, and daily posts, to boost engagement and showcase brand expertise- Track and evaluate content performance, reporting on key metrics such as engagement rates, follower growth, and ROl to refine strategies and maximize brand reach- Oversee project timelines and deliverables while collaborating with creative teams to align content with brand voice, providing strategic feedback on visuals, copy, and video- Analyze market trends, consumer behavior, and competitive activity to inform marketing strategies and optimize brand positioning- Manage client inquiries from initial contact through post-event follow-up, maintaining organized digital assets, client files, spreadsheets, and tracking action items for collaboration- Execute hands-on planning by attending final venue walkthroughs, leading wedding rehearsals, and managing day-of coordination, while live posting to enhance brand presence