Barbara Borgstrom Taylor
Medical Devices | Innovation and Growth Strategy
- Role
- Advisor at Liv Labs Yc S21
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Barbara Borgstrom Taylor
Global marketing and business leader with 20 years progressive experience in leading services, solutions and business innovation in high growth medical device, healthcare IT, biotech and scientific industries. Passionate about the customer experience; demonstrated excellence in marketing management, business development, integrated strategy development, venturing and innovation, and product management. Extensive global experience with start-ups, small companies, and large matrix corporations. Highly personable, strategic, and results-driven.Specialties:Creating a vision with storiesMarket analysis and business case developmentNew product & service innovationCompetitive AnalysisChannel, Segmentation, Pricing strategySales trainingVOC/KOL insight developmentInternational product launchesProduct roadmaps
Experience
Advisor
Nov 2023 — Present
Liv Lab is developing a novel pelvic floor product.
Education
Northwestern University - Kellogg School of Management
Master of Business Administration (MBA)
University of Michigan
BS, Biology
Skills
- Business Planning
- Global Marketing
- Medical Devices
- Product Marketing
- Business Strategy
- Strategic Partnerships
- Product Launch
- Competitive Analysis
- Start-Ups
- Marketing Management
- Professional Services
- Product Development
- Medical Imaging
- Business Development
- Cross-Functional Team Leadership
- Strategy
- Marketing
- Product Management
- Management
- Change Management
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