Barb Roethler
Multi-Award winning Journalist, CMU Media Hall of Fame inductee, Media Relations expert, Marketing, Social Media management, Crisis Management Training, Journalism instructor, Media Consulting
- Role
- Director of Communications and Community Relations at Huron Valley Schools
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Barb Roethler
I have more than 25 years in the media, marketing and communications industry where I…
Experience
Director of Communications and Community Relations
Jul 2022 — Present · Milford, MI, US
Construct, analyze and update annual advertising plan to optimize district reputation within operating budget. •Responsible for promoting and marketing the Huron Valley Public School District including oversight of the district website and social media.•Establish uniform messaging and two-way communication, internal and external, though a robust communications plan. •Researches, prepares news releases and reports and disseminates information to the news media, stakeholders, and other interested parties.•Serves as the Public Information Officer (PIO) and lead spokesperson for the district with media contacts.•Assist all schools in district to coordinate and improve overall information and communications programs.•Maintains relationships with the news media and other community publications to identify ways of enhancing the district’s image.•Work with administration and staff in establishing partnerships and maintain relationships with local businesses, non-profits, and government entities.•Supports internal and external community engagement efforts.•Serves as a liaison with assigned community groups.•Supports school efforts to enhance parental involvement.•Coordinates internal and external newsletters and messages.•Oversee HVS TV video projects and the HVS TV staff.•Manage the department budget to maximize the investments in marketing and communications.•Lead all crisis communication including mass notification to stakeholders, media relations, and staff support.
Education
Central Michigan University
Bachelor of Arts (B.A.), Broadcas
1989 — 1993
Skills
- Adobe Audition
- Enps
- News Writing
- Broadcast
- Avid
- Investigative Reporting
- Journalism
- Ap Style
- Storytelling
- Final Cut Pro
- Broadcast Journalism
- Television
- Breaking News
- Broadcast Television
- Video Production
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