Barak Bright
Sr Director of Strategic Development - Fiber @Sustana
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WORK HISTORY
Sr Director of Strategic Development - Fiber @Sustana
Develop and drive strategy to optimize differentiation and value to ensure growth in a circular economy. • Direct cross-functional teams to enhance product offerings and navigate evolving customer needs.• Forecast business demand and sustainability trends to optimize product mix and long-term revenue.• Drive collaboration with paper manufacturers, packaging converters, and brands to improve sustainability differentiation and scope three carbon reduction.
EDUCATION
Eastern Washington University
Bachelor of Arts, Business-Finance
Central Washington University
Undergraduate, Business Administration
SKILLS
ABOUT BARAK BRIGHT
Experienced leader with a successful track record in Sustainability, Sales, Marketing, Commercialization, and Branding, in the fiber and plastics industry. I have led successful teams achieving consistent results in Product Commercialization, Sustainable Packaging, Brand Development, Marketing Strategy, Trend Forecasting, Sustainable Materials, Speed to Market Innovation, Team Development and Merger/Acquisition Synergy. My endeavors are rooted in research to gain a deep understanding of our customers\' needs, ensuring every initiative is aligned with our mission to deliver exceptional value and service. The best way to predict the future is to create it.
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