Barak Bright

About Barak Bright

Experienced leader with a successful track record in Sustainability, Sales, Marketing, Commercialization, and Branding, in the fiber and plastics industry. I have led successful teams achieving consistent results in Product Commercialization, Sustainable Packaging, Brand Development, Marketing Strategy, Trend Forecasting, Sustainable Materials, Speed to Market Innovation, Team Development and Merger/Acquisition Synergy. My endeavors are rooted in research to gain a deep understanding of our customers\' needs, ensuring every initiative is aligned with our mission to deliver exceptional value and service. The best way to predict the future is to create it.

Experience

1. Sr Director of Strategic Development - Fiber

   Sustana

   Feb 2025 — Present

   Develop and drive strategy to optimize differentiation and value to ensure growth in a circular economy. • Direct cross-functional teams to enhance product offerings and navigate evolving customer needs.• Forecast business demand and sustainability trends to optimize product mix and long-term revenue.• Drive collaboration with paper manufacturers, packaging converters, and brands to improve sustainability differentiation and scope three carbon reduction.

Education

• Eastern Washington University

  Bachelor of Arts, Business-Finance

  1991 — 1993

• Central Washington University

  Undergraduate, Business Administration

  1988 — 1991

Skills

• Food Packaging
• Manufacturing
• Key Account Management
• B2b
• Marketing
• Management
• Team Building
• Supply Chain
• Business Development
• Packaging Design
• Account Management
• Forecasting
• Continuous Improvement
• Marketing Communications
• Cross-Functional Team Leadership
• Packaging
• Marketing Strategy
• Operations Management
• Key Account Development
• Product Marketing
• Sales Operations
• Pricing Strategy
• Purchasing
• Sustainable Packaging Development
• Pricing
• Sales
• Negotiation
• Competitive Analysis
• Selling
• Creative Direction
• Leadership
• Plastics
• Sales Management
• Strategic Planning
• New Business Development
• Consultative Selling
• Inventory Management
• Product Development