Andy Baqone
Digital Solutions Specialist @Würth UK
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WORK HISTORY
Digital Solutions Specialist @Würth UK
I lead the South East region’s commercial adoption of Würth’s digital solutions.Solutions typically include e-Procurement, e-Shop/App, ORSY and vending; always selected and deployed based on the customer’s workflow, not a product checklist.Focus areas:• Coaching managers and sales teams to sell value, not features, and to progress opportunities with discipline• Supporting complex stakeholder conversations (Ops, Procurement, Finance) and aligning decisions early• Shaping pilots with clear success criteria, then tracking usage and removing adoption blockers• Building repeatable routines that improve adoption, protect margin and strengthen long-term relationships
ABOUT ANDY BAQONE
I lead commercial growth and transformation.Over the last two decades, I have worked across international markets, helping businesses strengthen sales execution, improve commercial discipline, unlock market opportunity, and align teams behind clearer growth priorities. My experience spans established global businesses, high-growth environments, and ventures challenging legacy models in sectors that need a different approach.My work sits at the intersection of strategy and execution. I have led integrations, market expansion initiatives, sales excellence programmes, and customer-focused commercial change across Europe, North America, and ANZ. I am currently applying that same discipline within a field-led commercial organisation, driving digital adoption and sales effectiveness across a major UK region.What defines my approach is not theory. It is the ability to bring structure where commercial effort is fragmented, raise standards where performance has drifted, and turn ambition into measurable action. I am most valuable in environments where growth matters, expectations are high, and leadership needs both clarity and follow-through.I work best with leaders and organisations prepared to challenge comfortable assumptions, sharpen execution, and build commercial engines that actually deliver.My guiding principle is simple: be bold, be brave, be different.
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