Baqiyyah Bent

About Baqiyyah Bent

I’m a forward-thinking Growth Strategist who thrives at the nexus of traditional digital marketing, operations management, and CRM/customer acquisition & retention. My journey has taken me from developing robust CRM systems and sales operations at Tiffany & Co. to crafting dynamic, influencer-driven activations for top-tier brands at Amyris Inc—spanning Miami, NYC, and Paris. By integrating data-driven insights with creative, high-impact strategies, I help organizations achieve sustainable growth and meaningful customer engagement. I’m passionate about transforming operational challenges into growth opportunities and leveraging innovative digital strategies to build lasting brand loyalty. Let’s connect if you’re interested in discussing how a strategic blend of operational excellence and creative marketing can drive your organization forward.

Experience

1. Brand Partnership Strategy

   Melissa Gillis Care

   Oct 2022 — Present

   Developed and executed strategic brand partnerships by integrating traditional digital marketing, operations, and CRM. Leveraged multi-city influencer activations to drive customer acquisition, retention, and sustainable growth.

Education

• Miami Ad School

  Master's degree, Strategic Communications - Creative

  2017 — 2019

• Florida International University

  Master's of Science, Global Strategic Communication

  2017 — 2019

• The George Washington University

  Bachelor of Arts (B.A.), Biology/Biological Sciences, General

  2011 — 2015