Baptiste Estebanez

Global Fragrance Education Manager @Coty

Ville de Paris, FR

As Global Fragrance Education Manager at Coty, I lead the strategy and deployment of immersive education experiences for our ultra-premium and niche fragrance portfolio — including Infiniment Coty Paris, the Jil Sander luxury collection, and Chloé Atelier des Fleurs. I work with 10+ key global regions to ensure training content is both globally consistent and locally relevant. From digital learning platforms to in-store rituals, I develop impactful, market-tuned programs that bring brand storytelling to life. I collaborate closely with Retail Experience, Brand, and Regional Training teams to create educational tools that:Blend raw material knowledge, perfumery artistry, and consumer insightsEmpower Beauty Advisors and retail partners worldwideStrengthen emotional connection with the world of niche fragranceSupport high-end client experience and elevate brand desirability

Lycée La Chartreuse

End of Secondary School Diploma (Sciences)

Ecole Supérieure du Parfum

European Master in Creation and Management