Behzad A Patrawalla
Head of Institutional Business, Tata Consumer Products | P&L | Customer-Centric | GTM & Omni-Channel Sales | FMCG Sales Specialist |
- Role
- Head Institutional Business at Tata Consumer Products
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Behzad A Patrawalla
Award-winning FMCG leader with Cr+ P&L ownership, I specialize in transforming…
Experience
Head Institutional Business
Jul 2022 — Present · Mumbai, IN
A leading FMCG company spanning beverages, foods, and health-oriented consumer brands globally.• Led the Institutional Business across 15+ Food & RTD categories, managing P&L and a 60+ pan-India team to sustained multifold growth year on year. • Pioneered Insti 2.0 — a business model focused on emerging categories and sub-channels while upgrading service packs for legacy accounts for business growth.• Operational Excellence: Instituted pricing guardrails, P&L controls, and ROI tools for financial discipline.• Tech Enablement: Rolled out a real-time Distributor Management System (DMS) across the network.• Talent Development: Built a leadership pipeline to drive internal mobility.• Customer Innovation: Launched customized service packs with governance controls to curb leakages.• New Sub-Channels: Spun off a dedicated HoReCa vertical with a specialized service model, with pioneering performance measurement tools and dashboards, unlocking new revenue streams.
Education
ESSCA Ecole de management
AEBS
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
MBA
The Frank Anthony Public School, Bangalore
ICSE
The Frank Anthony Public School, Bangalore
ISC
JAI HIND COLLEGE, MUMBAI
B.Com
Skills
- Team Management
- Competitive Analysis
- Business Operations
- Selling
- Distributed Team Management
- Analytics
- Business Strategy
- Negotiation
- Marketing Management
- Market Analysis
- Sales
- Fast-Moving Consumer Goods (Fmcg)
- Business Planning
- Strategic Planning
- Trade Marketing
- Consumer Products
- Business Development
- Strategy
- Digital Marketing
- Mis
- Customer Development
- Key Account Management
- Retail Management
- Market Research
- Store Management
- Process Improvement
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Marketing
- Team Building
- Management
- Sales & Marketing
- Market Planning
- Sales Operations
- Customer Insight
- Sales Management
- Channel Management
- Customer Relationship Management (Crm)
- Fmcg
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