Banyani Rana
Senior Manager Marketing Operations @Sirion
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WORK HISTORY
Senior Manager Marketing Operations @Sirion
EDUCATION
Indian Institute of Management, Calcutta
Executive MBA, AI Powered Marketing
New Horizon College of Engineering
Business Management(BBM), Marketing
Symbiosis Institute of Management Studies
Master of Business Administration (MBA), Finance, General
SKILLS
ABOUT BANYANI RANA
As part of Global Sales and Marketing Operations, I am heading the Sales and Marketing Operations activities, MIS & reporting, demand gen reporting, sales compensation, and account tiering. I also support the Sales and marketing team with strategic sales & marketing analytics and decision making. Managed and produced sales & marketing performance dashboards and Metrics. Some of the major responsibilities span topics such as Customer Excellence, CRM, Marketing Operations (HubSpot, contact creation, campaign, ROI, Budget) Sales Operations (including budgeting, forecasting, profitability, productivity mapping) and Enablement.
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