Ban Mittal

Social Sciences Professor + Sociology and Pop & Consumer Psychology Researcher, Book Author, Occasionally, a TEDx Speaker

Role
Professor of Consumer Psychology and Innovation at Northern Kentucky University
Location
Cincinnati, OH, US
LinkedIn followers
500 followers

About Ban Mittal

I love to research, contemplate, write, speak, and teach about consumer happenings and how marketing must create value instead of noise. Currently, I am researching how we make sense of the life we live. In 20••••19, I traveled to 50 U.S. Cities and had conversations with 500+ people. I am a listener, and I share what I listened to in two books: 50 Faces of Happy (2020) and Voices from Behind the Mask (2022)(Browse at 50facesofhappy.com and My Ted-X Talk (10 minutes) and other short videos: http://tinyurl.com/Four-Habits-of-Respect I enjoy giving consumer survey data a \"second look,\" slicing and dicing at different angles, to discern insights not visible with the \"first analysis.\" I occasionally blog and post stuff I love on my Web Home at https://BanMittal.com

Experience

  1. Professor of Consumer Psychology and Innovation

    Northern Kentucky University

    Aug 2001 — Present · Highland Heights, US

    I research, teach, and contemplate consumer psychology and marketing strategy. Currently, I am researching why people are \"falsely happy\"!

Education

  • The Grand School of Life

    Constant Learner, Life

  • Indian Institute of Management Ahmedabad

    Master of Business Administration (MBA), Marketing

  • Birla Institute of Technology and Science, Pilani

    Bachelor's degree, Mechanical Engineering

  • University of Pittsburgh Joseph M. Katz Graduate School of Business

    Doctor of Philosophy (Ph.D.), Consumer Psychology, Sociology, Marketing

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Ban Mittal — Professor of Consumer Psychology and Innovation at Northern Kentucky University in Cincinnati, OH, US | Unifers