Banty Kumar

About Banty Kumar

A Search Engine Optimization (SEO) Specialist is a professional who specializes in improving the visibility and organic search rankings of websites on search engine result pages (SERPs). I am responsible for implementing strategies and techniques to optimize websites, increase organic traffic, and improve the overall search engine rankings of targeted keywords.My primary role as an SEO Specialist involves analyzing websites and identifying opportunities for optimization. I conduct keyword research to identify relevant keywords and phrases that are commonly used by the target audience. Based on this research, I optimize website content, including headings, meta tags, URLs, and on-page elements, to improve keyword relevancy and increase organic visibility.I have also analyzed website performance metrics, such as traffic sources, bounce rates, and conversion rates, to gain insights into user behavior and identify areas for improvement. They utilize tools such as Google Analytics to track website performance and make data-driven decisions.In addition to on-page optimization, I have also been involved in off-page optimization activities. This includes building high-quality backlinks through various techniques such as outreach, guest blogging, and social media engagement. I have also monitored and managed online reviews and reputation management to enhance the website\'s online presence.Staying up-to-date with the latest trends and algorithms in search engine optimization is crucial for an SEO Specialist. I need to continuously research and test new strategies, keeping in mind search engine guidelines and best practices.Overall, the main responsibilities are:Conducting keyword research and analysis.Optimizing website content and on-page elements.Monitoring and analyzing website performance metrics.Building high-quality backlinks.Managing online reviews and reputation.Staying updated with search engine algorithms and best practices.I have worked closely with web developers, content creators, and marketing teams to ensure that SEO strategies align with the overall marketing objectives of the organization. My goal is to increase organic search traffic, improve search engine rankings, and enhance the online visibility of the website.

Experience

1. Digital Marketing Associate

   Innov8 Workspaces

   Jan 2024 — Present · Gurugram, IN

   At Innov8 Coworking, I lead SEO and Local SEO efforts to enhance online visibility, drive organic traffic, and strengthen the digital footprint of our coworking centers across India. My role involves end-to-end execution of SEO strategies—ranging from technical audits to content creation and performance tracking.On the SEO front, I conduct keyword research, optimize on-page elements (titles, meta descriptions, headers), and ensure proper internal linking for better crawlability. I work with the content and dev teams to align the website with SEO best practices, regularly publishing blog content and optimizing city-wise and location-specific landing pages to target high-intent search queries.For Local SEO, I manage and optimize all Google Business Profiles (GMB) for Innov8 locations, ensuring accurate NAP details, service categories, photos, and business descriptions. I regularly post updates, offers, and announcements on GMB to improve engagement and visibility. I also track and respond to reviews, helping to build trust and improve local rankings.In addition, I onboard new coworking locations, update their respective landing pages, and ensure consistent branding across search and maps. My content strategy includes publishing blogs focused on coworking trends, city-specific work culture, and SEO-driven topics to support inbound marketing and long-tail search visibility.I use tools like Google Analytics, Google Search Console, and Semrush to monitor performance, track keyword positions, and generate monthly reports. These insights help identify opportunities and shape future SEO strategies. Through my work, I’ve helped boost Innov8’s rankings, increased organic leads, and elevated our presence across top business hubs like Bangalore, Delhi, Gurgaon, Mumbai, Hyderabad, and Noida.

Education

• Biju Patnaik University of Technology, Odisha

  Bachelor's degree

  2011 — 2015

Skills

• Business Strategy
• Microsoft Excel
• Leadership
• Sql
• Microsoft Office
• Core Java
• Testing
• Manual Testing
• Java
• Sdlc
• Management
• Engineering
• Test Automation
• Selenium