Sakshi Bansal

About Sakshi Bansal

I am a product analytics leader who helps organisations use data to make better product and business decisions. My work focuses on embedding analytics into how leaders prioritise, invest, and evaluate outcomes so decisions are driven by evidence, not assumptions. I specialise in framing complex, open-ended problems into clear decision paths, defining success metrics, and building measurement systems that connect product execution to growth, retention, and monetisation impact.I have led the shift from ad-hoc analysis to mature, data-led operating models by setting North Star metrics, strengthening data foundations, and enabling self-serve insights across product and go-to-market teams. My experience spans product-led growth, experimentation strategy, product and business analytics, and predictive modelling. I am also a hands-on people leader who builds strong analytics teams and aligns cross-functional stakeholders around shared metrics, accountability, and outcomes—helping organisations move faster while maintaining strategic discipline.

Experience

1. Sr Product Analytics Manager

   Freshworks

   Sep 2023 — Present

   In this role, I lead product analytics as a strategic capability that directly informs product direction, growth priorities, and monetisation decisions. I work closely with product, engineering, and go-to-market leadership to embed analytics into planning, prioritisation, and execution processes. My focus is on translating ambiguous business problems into clear decision frameworks, enabling leadership teams to evaluate trade-offs and align investments with customer value and long-term outcomes. I have played a key role in advancing a data-led operating model by defining shared success metrics, strengthening data foundations, and building trust in analytics across teams. Alongside strategic advisory responsibilities, I have built and scaled a product analytics organisation, established performance and governance systems, and fostered a culture of analytical rigour, experimentation discipline, and outcome-driven execution.

Education

• Kurukshetra University

  Bachelor of Technology - BTech

• Case Western Reserve University

  Master of Business Administration (MBA)

  2014 — 2016

Skills

• Analysis
• R
• Analytics
• Business Strategy
• Sdlc
• Sas
• Sql
• Data Analysis
• Business Analytics
• Business Analysis
• Software Project Management
• Crm
• Data Mining
• Customer Relationship Management (Crm)
• Requirements Analysis
• Requirements Gathering
• Marketing Strategy
• Microsoft Office
• Business Intelligence
• Tableau
• Analytical Skills
• Unix
• Microsoft Excel
• Domo
• Data Warehousing
• Python
• Market Research
• Marketing Analytics
• Business Process
• Management