Bana Habash
Marketing Executive @Rationale
Signup · Get unlimited contacts
WORK HISTORY
Marketing Executive @Rationale
Edinburgh, GB
Execute integrated marketing campaigns across digital, social, and traditional channels to drive brand awareness and ROI for a B2B strategic communications agency- Develop and deliver compelling content strategies and creative briefs, ensuring quality assurance across all marketing assets from conception to launch- Manage marketing partnerships with industry bodies including Marketing Society and Financial Services Forum, identifying sponsorship and awards opportunities- Conduct market research and competitive analysis to inform campaign strategy and messaging for clients in regulated sectors including financial services and healthcare- Oversee SEO, SEM, email marketing, and social media campaigns, optimizing performance metrics and adjusting tactics to maximize return on investment- Collaborate cross-functionally with strategy, creative, and account management teams to maintain brand consistency and deliver projects on time and within budget- Plan and execute marketing events while representing the agency at industry functions to build relationships and generate business opportunities- Monitor and report on campaign performance to senior leadership, providing weekly updates on results and strategic priorities- Manage the agency’s marketing budget
EDUCATION
Florida State University
Bachelor's degree
The University of Edinburgh
Master of Science - MS
ABOUT BANA HABASH
I\'m a creative storyteller and marketing strategist with a passion for film, TV, and visual media and a strong foundation in storytelling, brand development, and digital content creation. With a Master’s in Marketing from The University of Edinburgh and dual Bachelor’s degrees in Digital Media Production and International Affairs from Florida State University, I bring a dynamic mix of narrative instinct, visual creativity, production expertise, and strategic thinking to every project.My background spans content creation, video production, and campaign strategy — blending agency experience with hands-on creative execution. From developing brand strategies and managing social media to producing impactful video campaigns, I thrive in roles that allow me to build connections, shape narratives, and drive engagement.I’ve produced both branded video content and documentary-style interviews, handled everything from scripting and shooting to post-production, and thrive in fast-paced, collaborative environments. Whether I’m behind the camera, leading a creative brief, or planning a multi-channel campaign, my goal is always the same: to tell stories that connect.Fluent in English and Arabic, I’m currently based in Edinburgh and open to roles; agency or in-house, in creative production, content strategy, or film/TV — especially where I can bring my skills in narrative building, visual media, and audience engagement to life. Let’s collaborate.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.