Bambi Majumdar
- Role
- Senior Manager-content Marketing at UST
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Bambi Majumdar
With over 20 years of experience in digital marketing, I have developed a passion for…
Experience
Senior Manager-content Marketing
Dec 2021 — Present
Responsible for brand and content strategy Supporting campaigns by creating campaign content plans and strategies; aligned with overall campaign goals and KPIs Work with writers and contractors to generate a high content volume to match global teams\' demand for various assets. Managing brand projects, including a digital magazine for CXOs Ideating, spearheading, and driving the annual trends report, a flagship asset for the company. Interviewing global CXOs, and collaborating with agencies and internal teams for lead gen, promotions, and awareness. The first report crossed all goals set at the project\'s onset with positive reviews from peers and CXOs. Responsible for editing content generated from across the company to ensure quality content publishing. The strict quality control has improved rankings as Google rewards useful and quality content. Responsible for SEO strategies and increasing organic traffic YoY. Now we are regularly featured in Google Snippets and rank on Page 1 for over 10 keywords per month.
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