Bea A. Mina
Director of Strategic Marketing Planning | Change Catalyst | Team Leader | Brand Storyteller | Cross Collaborator
- Role
- Director, Strategic Planning - Patient Health Innovation at Merck
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Bea A. Mina
Leads the ideation and implementation of enterprise-wide brand programs and public health campaigns. Recognized as a strong collaborator, builds relationships and cross functional teams to drive engagement and inspire action. Provides leadership, mentoring and guidance to others.Specialties: Marketing and Communications Strategy, Brand Campaigns, Product Launches, Go-to-Market Implementation, Integrated Programs, Pharmaceutical / Health Care, Patient, Consumer Campaigns, Cross-Functional Collaboration, Matrix Organization, Sales and Promotional Tools, Enterprise-wide Plans, Analytics and Evaluation, Campaign Optimization, Team Leadership, SupervisorFluent in English and Spanish, Bilingual and Bicultural
Experience
Director, Strategic Planning - Patient Health Innovation
Sep 2025 — Present
Team leader focused on embedding gap-in-care objectives into enterprise brand strategy to advance patient-centered programs and scale digital health solutions across priority portfolios.Lead cross-functional strategic engagement between Patient Health Innovation and commercial, medical, and market access teams to optimize brand performance and accelerate impact.Orchestrate integrated, data-driven plans that address care gaps for high-need populations, aligning insights, clinical pathways, and activation to improve access and outcomes. Portfolio includes PHI integration for US Vaccines and Infectious Diseases and US Pharma Business Units - including Cardiometabolic, Ophthalmology and Immunology.
Education
St. Mary's University
MBA, MBA International Business
2003 — 2006
The University of Texas at San Antonio
BBA, Marketing
2000 — 2002
Skills
- Marketing
- Sponsorship
- Sales
- Online Advertising
- Account Management
- Creative Strategy
- Television
- Marketing Communications
- Direct Marketing
- Marketing Research
- Strategy
- Advertising
- Integrated Marketing
- Event Marketing
- Market Research
- Event Management
- Traditional Advertising
- Strategic Planning
- Publicity
- Social Networking
- Brand Awareness
- Online Marketing
- Brand Publicity
- Marketing Strategy
- Market Planning
- Media Buying
- Digital Marketing
- Press Releases
- Brand Development
- Public Relations
- Media Planning
- Event Planning
- Radio
- Social Media
- Social Media Marketing
- Hispanic Marketing
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